{"id":556,"date":"2010-09-23T17:01:00","date_gmt":"2010-09-23T17:01:00","guid":{"rendered":"http:\/\/behavior.web1313.kinghost.net\/blog\/556\/"},"modified":"2015-03-25T00:59:59","modified_gmt":"2015-03-25T00:59:59","slug":"556","status":"publish","type":"post","link":"https:\/\/www.behavior.com.br\/blog\/pt\/556\/","title":{"rendered":""},"content":{"rendered":"

<\/span><\/span><\/p>\n

<\/b><\/span><\/span><\/span><\/span><\/div>\n

<\/p>\n

Objetivo<\/span> <\/span><\/div>\n
Compreender quem \u00e9, o que sente, quer e sonha a mulher contempor\u00e2nea brasileira.<\/span><\/span><\/div>\n

<\/span> <\/span><\/div>\n
Para qu\u00ea?<\/span> <\/span><\/div>\n
Para contribuir com as empresas a se relacionarem melhor com essa mulher atrav\u00e9s de suas marcas e produtos.<\/span><\/span><\/div>\n

<\/span><\/div>\n
Quem ser\u00e1 ouvida?<\/span> <\/span><\/div>\n
O Projeto Mulheres possui <\/span><\/span>cotas de <\/span><\/span>entrevistadas divididas por:<\/span><\/span><\/div>\n
– Faixas et\u00e1rias<\/span><\/span><\/div>\n
– Estado civil<\/span><\/span><\/div>\n
– Classe econ\u00f4mica.<\/span><\/span><\/div>\n

<\/span><\/span><\/div>\n
Essas cotas ser\u00e3o preenchidas por qualquer mulher brasileira  nascida e moradora das cidades de S\u00e3o Paulo e Recife, basta querer colaborar com o Projeto e se candidatar para as entrevistas.<\/span><\/span><\/div>\n

<\/span><\/div>\n
Como ser\u00e3o as entrevistas?<\/span> <\/span><\/div>\n
Ser\u00e3o aplicadas pessoalmente de forma individual em casas de pesquisa <\/span><\/span>profissionais que foram <\/span><\/span>desenhadas especialmente para este tipo de trabalho.<\/span><\/span><\/div>\n

<\/span><\/span><\/div>\n
<\/span><\/span><\/div>\n
O<\/span><\/span> sigilo das informa\u00e7\u00f5es fornecidas assim como os dados da entrevistadas ser\u00e3o garantidos. O Projeto Mulheres <\/span><\/span>segue <\/span><\/span>a conduta de \u00e9tica da ESOMAR (www.esomar.org) e ABEP (www.abep.org).<\/span><\/span><\/div>\n

<\/span><\/div>\n
Como posso colaborar?<\/span> <\/span><\/div>\n
1. Para <\/span><\/span>ser escolhida \u00e9 necess\u00e1rio enviar um email para projetomulheres@projetomulheres.com.br, informando-nos que deseja colaborar com nosso <\/span><\/span>Projeto.<\/span><\/span><\/div>\n

<\/span><\/span><\/div>\n
2. Atrav\u00e9s <\/span><\/span>do email entraremos em contato enviando-lhe um pequeno question\u00e1rio que dever\u00e1 n\u00f3s devolver tamb\u00e9m pelo mesmo email<\/span><\/span>.<\/span><\/span><\/div>\n

<\/span><\/div>\n
3. Nesse question\u00e1rio iremos levantar seu perfil demogr\u00e1fico: se \u00e9 casada ou n\u00e3o, sua idade, se tem filhos ou n\u00e3o, se trabalha ou n\u00e3o. N\u00e3o haver\u00e1 nenhum dado confidencial nem n\u00famero de documentos ou telefones que ser\u00e3o levantados nesta etapa.<\/span><\/span><\/div>\n

<\/span><\/span><\/div>\n
<\/span><\/span><\/div>\n
4. <\/span><\/span> Com estas informa\u00e7\u00f5es iremos <\/span><\/span>escolher as mulheres que <\/span><\/span>ser\u00e3o entrevistadas<\/span><\/span>. Lembre que temos cotas a serem preenchidas! <\/span><\/span><\/div>\n

<\/span><\/span><\/div>\n
<\/span><\/span><\/div>\n
5. Entraremos em contato via email, dizendo se foi ou n\u00e3o escolhida.<\/span><\/span><\/div>\n

<\/span><\/span><\/div>\n
<\/span><\/span><\/div>\n
6. D\u00favidas e coment\u00e1rios, envie um email para <\/span><\/span>projetomulheres@projetomulheres.com.br.<\/span><\/span><\/span><\/div>\n

<\/b><\/span><\/span><\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Objetivo Compreender quem \u00e9, o que sente, quer e sonha a mulher contempor\u00e2nea brasileira. Para qu\u00ea? 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